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AUGMENTED REALITY AND ITS BENEFITS  /
August 27, 2018
Viktoriya Polyarush Social Media Coordinator, an avid reader with the passion for technology.

AR is quickly becoming one of the hottest trends in the world and industries, recognized as a creative and innovative way of increasing engagement. It can be used in almost every single field known to the human beings and AR has an almost limitless potential and power. AR is the technology that layers computing-generated enhancements on top of an existing and natural world, in order to make it more valid through the ability to interact with it. Augmented Reality is developed into applications and used on a mobile devices, actually to blend digital elements into the real world and they enhance one another, but also can be told apart easily by the way.

For example, IKEA is using AR to allow customers to place furniture in their home before they buy it. Car makers like VW are close to launching cars with AR-enabled windscreens to help people navigate. What are the industries and areas that benefit from AR?

 Arts

“If you can’t go to the Louvre, AR brings the Louvre to you.” We all know that world-famous galleries contain some of the most beautiful and important art works ever created. But not everyone can afford to travel the world to experience seeing the art first-hand. Using Augmented Reality, creative video agency RYOT recreated Paris’ renowned Louvre Museum at a warehouse in Los Angeles, bringing art to local children. By holding an iPad in front of AR-enabled picture frames, paintings suddenly filled the empty spaces through augmented reality.Museums and galleries can now showcase their collection outside of their site-specific venues and bring their work to people less able to access their specific locations.

Healthcare

Moreover, in healthcare, AR could literally save lives. One of the cleverest application is the use of the technology in medical education to enable students and teachers to pinpoint exactly types of bone, whilst also revealing relevant information about it on screen. This allows medical students to abandon heavy textbooks, and even better, manipulate a tangible skeletal model without ever having to meet a real patient. But it’s not just medical students who can benefit from AR. Vipaar is a service for practicing surgeons. Using AR a remote surgeon can project his hands onto the display of an on-site surgeon wearing AR enabled glasses. This enables them to point and guide the hands of the on-site surgeon, who may be less experienced in a particular type of surgery.

Classroom Education

While technology like tablets have become widespread in many schools and classrooms, teachers and educators are now ramping up student’s learning experience with AR. The Aurasma app, for example, is already being used in classrooms so that students can view their classes via a smartphone or tablet for a more rich learning environment. Students learning about astronomy might see a full map of the solar system, or those in a music class might be able to see musical notes in real time as they learn to play an instrument. For example, ITCraft has developed an AR app that turns textbooks into interactive books using AR pop-ups to help students have a multi-sensory content experience.

Business Logistics

Besides, AR presents a variety of opportunities to increase efficiency and cost savings across many areas of business logistics. This includes transportation, warehousing, and route-optimization. Shipping company DHL has already implemented smart AR glasses in some of its warehouses, where lenses display to workers the shortest route within a warehouse to locate and pick a certain item that needs to be shipping. Providing workers with more efficient ways to go about their job is one of the best ROI use cases in today’s business environment.

Fashion

Fashion Industry is highly benefited using AR. Have you ever wanted to try an outfit before making online purchase to ensure how it will look on you? AR is the solution to all your difficulties. Technology is changing; consumers can now visualize what the outfit will look on them using AR. With AR buyers can now virtually wear clothes, feel and smell its fabric with real life experience. For example, Converse just took the advantage by integrating social share features into the app. With that feature, the customers could save photos of the virtual shoe try-on Besides, AR is perfectly suited for helping consumers decide what to buy. What if while you did your shopping you could see the inequity of a product’s supply chain, the environmental costs, the context behind each product? Would it change what you bought?

 

 Public Safety

In the event of an emergency today, people will immediately reach for their smartphone to find out what’s going on, where to go, and whether their loved ones are safe. In top of that, first responders arrive on the scene of a fire or earthquake trying to figure out who needs help, and the best way to get them to safety. AR is showing promise in solving both pieces of the public safety puzzle. First responders wearing AR glasses can be alerted to danger areas, and show in real-time individuals that need assistance while enabling to still be aware of their surroundings. For those in need, geolocation enabled AR can show them directions, and the best route to, safe zones and areas with firefighters or medics.

Tourism Industry

Technology has gone a long way towards advancing the tourism industry in recent years, from review sites like TripAdvisor to informative website like Lonely Planet. But AR presents a huge opportunity for travel brands and agents to give potential tourists an even more immersive experience before they travel. AR promises to make selling trips, travel, and vacations a whole lot easier in the future.

 

Maintenance and Repair

One of the biggest industrial use cases of AR is for repair and maintenance of complex equipment. Whether it’s a car motor or an MRI machine, repair and maintenance staff are beginning to use AR headsets and glasses while they perform their jobs to provide them with useful information on the spot, suggest potential fixes, and point out potential trouble areas. This use case will only continue to get stronger as machine-to-machine IoT technology grows and can feed information directly to AR headsets.

Marketing 

More and more companies on daily basis are starting to use AR for their advertising purposes. Augmented reality is all about the experience. Today, with every company has a similar offering thus, the battle among brands is to create the best possible customer experience. Consumers are accustomed to the traditional shopping experience which makes it necessary for brands to come up with unique ideas. Augmented reality offers a ray of hope here. Augmented reality works as an effective way to keep users hooked to something for a long time. The inherently immersive nature of the tech enables the creators to get user’s attention instantly and keep them hooked on the app. This advantage of augmented reality can be used to transit users from one stage of buyer funnel to another, entertain them, advertise strategically,etc. For example, L’Oreal’s Makeup Genius AR app lets you try on the craziest makeup styles without having to leave your home or even buy any products. It’s like a Snapchat minus crazy/weird animal faces. The first virtual makeup app allows you to try on any of the L’Oreal products. You can either select one from the catalog or scan code of a physical product. You can move, smile, wink, basically do anything you want without fearing to “smudge” the makeup. It is truly a game-changer in the beauty industry and a new, powerful way of letting customers experience the products.

From shopping to computing, experts say the futuristic technology could be revolutionary in impact. Augmented reality is the digital space where technology overlaps with reality.